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Are Macs really worth it? Selling points for choosing Mac vs. PC

Are Macs really worth it? Selling points for choosing Mac vs. PC

Everyone’s used to hearing Apple addicts ramble about how much better Macs are than Windows-based PCs, but what’s really the big deal? What about them is so great and worth the (comparatively) large investment?

A few months ago I posted an article about the poor state of the personal computer market (“How Dell ruined the industry with $500 PCs and why Apple won’t“), which has been getting some renewed attention lately. While some folks agreed with my point that Apple cannot lower their prices to bargain PC levels due to their reputation as a premium product provider, others disagreed with this view. They felt that since Macs now use many of the same general components as PCs (Intel processors, NVIDIA graphics chips, etc.), there’s not enough to differentiate them and make the higher starting prices worth it.

I enjoy a good debate and am thrilled that a healthy discussion about the topic has opened up since it’s of interest to a lot of people. There’s no doubt that Apple’s cheapest notebooks (starting at $999) are much more expensive than those from Dell or HP (in the $500-$600 range). The truth is that those machines are last year’s technology, or even the year’s before that, with no trace of innovation to be seen. For some people, yes, that may be all they need, which is where Apple’s stance about choosing not to serve certain segments of the market comes in.

However, even when you directly compare specs like a 2.0GHz Core 2 Duo processor, 2GB of RAM, or a 320GB hard drive and find a Mac to be slightly more expensive, are you really doing a fair analysis of the fundamental differences between a Mac and PC? Absolutely not. When you’re looking at buying a Dell, HP, Acer, or Toshiba those things are definitely the deciding factor. Buying a Mac, on the other hand, is a whole new game. There are so many seemingly tiny things people often forget about which add up to create a truly unique Apple experience that’s worth paying for.

Instead of babbling on and continuing to write a novel about this subject, I thought the best way to present the top selling points for buying a Mac would be in list form. Where possible, I have added links to Apple’s website for more information about each point. Hopefully this helps anybody who’s not familiar with the Mac platform get more acquainted and understand what sets them apart from the computers they see on the shelves at Walmart or Staples.

  1. One full-featured version of Mac OS X (no Basic, Premium, or Ultimate editions)
  2. No viruses or spyware
  3. iLife media suite
  4. Solid and secure UNIX foundation
  5. Backlit keyboards
  6. Unibody aircraft-grade aluminum notebook casing
  7. MagSafe power connectors
  8. Large trackpads with Multi-Touch gestures
  9. Ability to run Windows natively or virtually
  10. Large and helpful user community
  11. Environmentally friendly
  12. Superior product packaging
  13. Fast Gigabit ethernet ports
  14. Bluetooth
  15. 802.11n wireless cards
  16. LED backlit displays
  17. iSight web cams and easy video chats
  18. Apple retail stores
  19. Plug-and-play peripherals (no driver headaches)
  20. Automated backups with Time Machine
  21. Large selection of free or cheap third party software
  22. No tacky Intel or Windows stickers
  23. No crapware (pre-installed junk software)
  24. Helpful & knowledgable tech support
  25. No operating system activation hassles
  26. Thin, sleek, and lightweight hardware design
  27. Excellent resell value
  28. Built to support open standards (Webkit, OpenCL, UNIX)
  29. Built-in .PDF and .DOC creators/viewers
  30. Sudden motion sensor
  31. Microsoft Office compatible
  32. Sleep mode that actually works
  33. Easy file and screen sharing among networked computers
  34. Simple drag & drop program installations
  35. Better iPod and iPhone integration
  36. BONUS: Free Apple stickers

Whew… that’s a decent selection, but there are even more. It’s just about impossible for one person to come up with every unique feature & benefit of owning a Mac, so your help would be greatly appreciated! Apple fans: What do you use as selling points when trying to convince others to switch to a Mac?

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15 Comments Have Been Posted (Leave Your Response)

#1 on the list should be how Applications are installed. Most of the time it is a simple drag-n-drop and nothing more. No registry, no dll-hell, no ridiculous installers.

I was impressed by this the first time I used a NeXT in ’91. I would have never guessed that nearly 20 years later the situation with Windows has only continued to get worse.

and somewhere on that list: Apple would never ship an OS with something as commonly used as a text editor that wouldn’t pass it’s own UI guidelines (and continue to do so for a decade.)

No crashes….
No BSOD….

I’m sorry, but you have to put yourself in the shoes of a non-expert who just wants to buy a new computer.

Most of those reasons in the article are either utterly irrelevant (e.g. stickers), or taken as a given (e.g. Office compatibility). Clever design features might be nice, but ordinary people don’t know about technical details, and they don’t care. Many people think of a computer as a commodity, and buy on price.

I use a Mac, and I’ve had quite a few people ask for computer-buying advice. I recommend they get a Mac, but you’re not going to convince everyone. Which is unfortunate when you end up as technical support for those who bought a Windows PC “because everyone uses them”.

The best way I find is to actually sit someone down in front of a Mac and help them use it. Show them something cool you made in iWork or iLife (which IS a good selling point). THEN they begin to “get it”. The experience of using the computer is what sells a Mac.

Ask people what they want to do, then show them how simple it is on a Mac. Resolve their doubts about it being unfamiliar (“it runs Office too” and “you’d have to learn a new system with Vista anyway, so you might as learn a better one that’s easier to use”). Help them during the switch, to get used to the Mac way of doing things.
That’s how I’ve convinced a few people to get Macs.

Well I will finally get to experience all of this on my own Mac and get the full satisfaction since I can’t change anything on the school Macs. But I will still have my PC because I still love it ;)

Anonymous Coward – Hmm…your name fits you well. Anyways….there are only a few things on the list that “normal people” won’t understand, and the things they can understand are enough to help convert them (and for some of the more technical things there are links to what they are all about). But your points about actually showing people are true, but since this is an article, that would be a bit difficult :p

To Pjotr NL:
No crashes? No BSOD? No, but a bunch of Kernel Panics and hardware failures more often than I’ve ever heard for a HP or DELL PC (ok, for DELL I retract this statement).

9. Ability to run Windows natively or virtually?
I seriously doubt it. When you provide drivers that are constantly cracking up, I don’t think you can count this as a plus point.

11. Environmentally friendly
12. Superior product packaging
I’m sorry, but who cares? So one company from one of the most polluting countries in the world is going green? Will this stop global warming? Doubt it.

22. No tacky Intel or Windows stickers
23. No crapware (pre-installed junk software)
Both these things take about 2-3 hours to be removed, if you are bothered by them. I’m not sure about you, but I don’t make $500 in 3 hours to pay the difference to a PC.

34. Simple drag & drop program installations
You really have to move this up into the top 10. This is a great feature. Sorry, but I only give credit where it is due.

36. BONUS: Free Apple stickers
This was a joke, right? :)

All in all, Apple is innovative in my view, but still has a load of problems to solve. With the hardware reliability that these products have, I wonder how they can price them as high and get away with it.

Just my 2 cents. Hope I didn’t offend any Mac lovers.

Markus,

I appreciate your comment even if you have a different view on some things. As I’ve said before, I like a good debate every once in a while. I would like to respond to some of your claims…

In the 3 years I’ve had my MacBook Pro, I’ve only encountered a single kernel panic. It happened during the first week I had it and was easily fixed by repairing permissions. Not to mention that it was caused by a piece of 3rd party software, not the OS itself. No one else I know with a Mac has ever encountered a kernel panic even once. Blue screens are far more common and difficult to diagnose in most cases.

9. I don’t have much experience with Boot Camp so I won’t comment on that aspect. However, the virtualization programs like Parallels and VMWare are fantastic! It’s really amazing what they’re able to do to make the integration so seamless.

11. & 12. A lot of people care about the environment and might even be more likely to buy Apple products just because of their excellent track record. Apple’s setting the standard for green products and it’s likely they will serve as a model for other companies to do the same. Every little bit helps and once more people join in, it will have a significant effect.

22. & 23. You just proved my point. The fact that the stickers and endless amounts of crapware need to be removed from brand new PCs at all (and take 2-3 hours to do so!) dilutes the customer experience. You should be getting right to work and having fun with a new computer, not spending hours cleaning up the junk right off the bat. No, this alone doesn’t make a huge price difference worth it, but it does contribute to the overall value.

36. Yes, it was meant to be a joke.

Thanks for the feedback. I can see your point of view too on these things.

Sadly, the kernel panics are very often in my case, and as Apple’s people can’t find any hardware problems, I’m probably stuck with a faulty machine. In my case, third party software problems or anything software related is pretty much out of the equation, as I had only in the last 6 months the need to do about 8 reinstalls for MacOS, from stretch. So it seems to be a hardware problem that I also know someone else has, and Apple is not recognizing it as such.

Nice talk :)

I work for a school district that has about 50% macs and 50% windows xp. All in all we have a few thousand of both types. (and the occasional Linux running here and there, on both apple hardware as well as other vendor hardware)

I’m fairly experienced in both mac and windows although more from a support perspective than an end user perspective.

Apple hardware breaks just about as often as other vendor hardware. Mac OS X has software/application issues just as much as windows xp does.

Each platform has its place. When choosing which one to buy, honestly it comes down to user experience and aesthetics. Most of the stuff on your list is generalized.

#2, yes there are viruses / malware / spyware for OS X. There are just so few of them in comparison to windows that it doesnt even register as a blip on the radar, and the underlying structure of OS X makes them much less likely to be installed or do damage. (just trying to correct a misconception, but it does deserve to be on the list)

#13-15, also readily available on machines made for windows.

#21, same for windows (example http://www.opensourcewindows.org/)

#22-23, many smaller vendors that you can buy from that dont put stickers or software on the machines.

#31, I’m pretty sure its compatable with windows as well.

#32, works in windows as well.

#33, yup, its in windows, and very easy as well.

Basically, your list would be better if it did not list stuff that is also the same in windows as a selling point for a mac over windows, or by trying to mislead people into thinking that windows is lacking a feature that it isn’t lacking.

Micah,
Thanks for reading and responding. I think you may have missed the main point of the list, though. My goal was to address many of the specific concerns and misconceptions people have about Macs and then use some of those as selling points. For example, the large selection of free/cheap 3rd party software and Microsoft Office compatibility – it’s an outdated stereotype that very little software is available for the Mac. Therefore, when trying to convince someone to buy a Mac, that mistruth would be a good thing to mention.

In addition, I’m aware that Windows computers can have things like Gigabit ethernet, Bluetooth, 802.11n, etc. Since this article was intended to combat the idea of buying cheap $500 PCs instead of quality $1000+ Macs, though, the stripped-down Windows PCs being targeted do not have these features.

Also, and perhaps most importantly, although Macs and Windows PCs share many of the same features on paper, that doesn’t mean they’re equal in terms of implementation of those features. One of Apple’s greatest strengths is figuring out the easiest and most intuitive ways of making features accessible to average users.

I alwasy had an underlying dread using my PC for my business. As I was never really sure when things were going to go wrong next. Then Vista came along and trashed my profile, which it seems in turn trashes al my settings, all my software installs etc etc.

So I thought, sod it and got a MacBook Pro… That was two years ago. I still use the same notebook as my primary machine (except i put a 500GB drive in it ::myself::) and now th ewhole of my business is on Macs… Except my accounts as Sage requires windows. Which is fine as I have a Boot Camp partition which VM Fusion is only too happy to run virtually for me and sleep when not needed.

But, the most important thing is, in two years and four macs of different types I have only had to worry once! And that was due to a faulty nVidia chipset, which Apple fixed the very same day.

The total lack of stress when it comes to our computer requirements is worth so much more than the extra few hundred quid I would save for a PC instead.

megs…seriously what was the point of the personal attack everyone was talking abt macs that was not necessary

#32 is a point that Apple should REALLY make a point of telling people.
I am a teacher and I usually use OSX at school. One day, I was running a demonstration how to use Powerpoint on my Windows XP. When my students came into the classroom, I tried to wake the computer from sleep mode with no effect. It totally ruined my prepared lesson and I lost over ten minutes setting everything back up again.
If I were a businessman and it was a business presentation, I’d be looking for a new job.
It really made me ask myself why any business would use Windows when a sudden system problem could be the end of a possible business deal.
From that point on, I started telling my students about my story. Some have actually come up to me and asked about which Mac they should buy.

Macs are great but I feel as if they are falling behind the windows crowd. I have been a mac user for years now and love them but with the lack of blu ray drives and even blu ray support it makes it very difficult to justify spending 3g plus on a computer even though it runs a superior O.S.. Not to mention the lack of quad i7 processors in laptops, and really whats the point of having a dual boot environment when im paying for the O.S. and not the computer. I have bought a sony Vaio F series and love it, HDMI with no adapter blu-ray built in. Does it look nice or feel as sturdy as my old macbook pro of course not but it did come to only 1800 Canadian dollars with better specs. Till steve jobs decides to open that bag of hurt as he so described which is blu ray I cannot use a mac as blu ray drives are key to my business.

I honestly think that Mac pricing is beyond a joke.
I’m currently looking to buy a new laptop as I will be using it to run CS5 amongst other software I want a fairly powerful computer.
I have customised a Sony Vaio to a suitable spec as Sony’s are one of the most comparable to Mac’s in terms of build quality. The price;
£1290
The price of a Mac to almost as good spec (I couldn’t actually get it up to the same spec);
£2490
That’s as good as twice the price, for what?
Mac’s OS is good I admit, but is it worth £1200? No. Especially now that Windows 7 is out which is actually a bloody good OS itself.
I have been running the beta and now the full version of windows 7 on my desktop for well over a year now and it has never crashed.
Finally a big problem for me is Mac’s reluctance to add simple things which make life easier, such as;
A right mouse button, I don’t care what any Mac users say, I’ve used both systems a lot and a right mouse is a good thing and makes work flow quicker.
An eject button on the DVD rom. When I was at uni a fellow student had his coursework on a dvd in the drive of a Mac and his deadline was later that day, the Mac crashed and died (yes it does happen) We spent ages trying to get the Mac OS to boot so we could eject the dvd with the keyboard button but it wouldn’t. On a PC this wouldn’t have been a problem as the eject button is mechanical to the drive and can be used as soon as there is power going through the machine.

Really Jake, you’re upset at the lack of a right mouse button? This just highlights your lack of knowledge or inability to understand the Magic Mouse and Macbook trackpads. They’re touch sensitive so the whole thing is a big button and you right or left click by putting your finger on a different part of the surface. If anything, its better than a regular mouse/trackpad.

And your insistence on comparing specs is exactly what this article appears to be attacking. It’s not just about the specs, there are a ton of little things Macs have that Windows systems don’t. That makes it worth it.

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