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Archive for the ‘Commentary’ Category

Has Verizon totally given up competing against the iPhone?

During a recent trip to one of their retail stores I discovered Verizon is barely even trying to keep their customers from flocking to Apple’s iPhone. Are they giving in to defeat? What’s their game plan? Despite my love for nearly all things Apple, I have…

Has Verizon totally given up competing against the iPhone?
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10 moves Apple made to change the computer industry forever

Just about everyone views Apple as the computer industry’s innovative leader. Consumers drool over their products and competitors shake their fists with envy. Even with that said, do we still not truly understand how much they play a role in jump-starting…

10 moves Apple made to change the computer industry forever
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Are Macs really worth it? Selling points for choosing Mac vs. PC

Everyone’s used to hearing Apple addicts ramble about how much better Macs are than Windows-based PCs, but what’s really the big deal? What about them is so great and worth the (comparatively) large investment? A few months ago…

Are Macs really worth it? Selling points for choosing Mac vs. PC
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How Dell ruined the industry with $500 PCs and why Apple won’t

Every so often a new wave of articles and message board threads pop up online about Apple’s refusal to offer lower-priced Mac computers, thereby supposedly hurting their chances for major marketshare gains. PC makers like Dell and…

How Dell ruined the industry with $500 PCs and why Apple won\'t
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Mac Marketing 101: The brilliance of Apple’s “Get a Mac” ads

Microsoft attempted to fire back at Apple’s “Get a Mac” television campaign with their “I’m a PC” ads, but have again been put in their place by the latest round of the Mac-maker’s commercials. Since mid-2006, the “Get a Mac” series…

Mac Marketing 101: The brilliance of Apple\'s \
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Apple’s iPhone App Store is not a flea market for developers

There’s been a lot of chatter and controversy the past few weeks regarding Apple’s treatment of iPhone app developers, and it’s seemingly been growing louder and louder with each passing day. Everyone who’s making a big fuss needs to…

Apple\'s iPhone App Store is not a flea market for developers
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Shoe Circus ad confuses… Why, Microsoft? Better yet, why, Jerry?

Microsoft’s new ad campaign featuring the (not at all) talented Bill Gates and (really brilliantly) talented Jerry Seinfeld just makes me ask “Why?” Just to make this clear upfront, I am not a blind Microsoft basher. I used their products for nearly…

Shoe Circus ad confuses... Why, Microsoft? Better yet, why, Jerry?
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